Refinement is not only a development trend of enterprises, but also the future development trend of the industry. A growing industry, through fine positioning and professional cultivation, constantly makes the market meticulous and thorough. Refinement is an idea, a culture and the core project of the whole enterprise. Refinement is an extreme process, an endless pursuit process, and an endless process of enterprise management development.
The ceramic industry has experienced many years of development, with the continuous enrichment of product types and the continuous improvement of technology. In this process, different stages show different development characteristics. With the improvement of Chinese consumers' purchasing power, consumers are no longer satisfied with general popular goods and services, but personalized and emotional goods and services are born in this consumption oriented era. Behind some market segments, there are enterprises with fine positioning and dedicated cultivation in a certain field. Through fine market positioning and professional operation, enterprises can obtain rich returns in those seemingly small markets. Only through fine positioning and constantly tapping the market potential can we obtain competitive advantage. Therefore, today's ceramic industry needs to strengthen refinement and innovative development.