Brand awareness is an enterprise's basic concept of brand and brand construction. It is a comprehensive reflection of an enterprise's brand values, brand resources, competition, development and construction. It is an enterprise's awareness of consciously maintaining and establishing its own brand. In today's ceramic art development, many ceramic enterprises believe that the brand is an illusory thing and has little effect. Most enterprises always pay attention to advertising and do not pay attention to establishing independent brands. If we don't want to be submerged by the vast market, we should strengthen the concept of establishing brand awareness, introduce foreign enterprises for cooperation and exchange, and promote the development of ceramic art.
To establish our own brand, we should have some conditions, such as the need to produce good products, good ceramic technology, brand publicity, etc. To achieve consumers' recognition of the brand, we first need their recognition of product service and quality and their perception of the brand. Therefore, we should try our best to meet the needs of consumers. A good product is the support of a brand, a good brand is the trust of a consumer, and a good skill is the soul of a good brand. A good work of art reflects an author's creative ability and creative skills. We should constantly optimize the industrial structure, adhere to the principle of sustainable development, make rational use of existing resources, establish correct brand awareness, strengthen brand innovation, make products rich in connotation and constantly promote the development of industrial brand awareness.